Online retail offers almost endless opportunities for small businesses to grow their customer base. While the landscape may appear to be dominated by major players like Amazon or Tesco, millions of independent retailers have found success establishing themselves in this lucrative market. Some have increased sales by running an eCommerce site alongside their bricks-and-mortar store, while others have made the switch to online-only to reduce costs. On top of this, there are millions of online sellers who trade in everything from handmade artisan goods to clothes and electronics imported from the Far East. Labeling Clearly, online retail has created a more level playing field, enabling small companies to become more competitive. At the same time, it is important to remember that customer expectations remain broadly the same, no matter what size the retailer is, where it is based or how long it has been operating. As a minimum, retailers need to ensure the buyer receives the r...